Nectaria Panagiotou is a PR Consultant and Media Strategist with expertise in the music and arts industries. She specializes in media relations, strategic campaigns, press campaigns, crisis and reputation management, event coordination, and the use of new technologies.

Over the past few years, she has worked with leading PR agencies and art institutions, contributing to press campaigns for high-profile artists and brands. Notable projects include Taylor Swift and her global record-breaking The Eras Tour (Stoked PR), The Lemon Twigs (Prescription PR), Unilever Greece, the Biennale of Western Balkans, artist Amy Karle (CCI Comms), and Greece’s National Museum of Contemporary Art.

Academically, Nectaria holds a master's degree in Arts Administration and Cultural Policy with a focus on Music Management from Goldsmiths, University of London. She also holds a bachelor's degree in Cultural Heritage Management and New Technologies with a specialization in Cultural Resource Management from the University of Patras, where she graduated with First-Class honours and was awarded a research scholarship. Her postgraduate research focused on how new technologies (peer-to-peer networks, streaming platforms, and blockchain) have changed the way people listen to music and impacted the economy of the global music industry.

Since 2023, Nectaria has expanded her practice into freelance PR consulting and management, collaborating with emerging music, visual, and performing artists to shape their public narratives, press campaigns, and develop their image.

Nectaria was born in Thessaloniki, Greece, and currently works and lives in London, UK.